Problem:
The previous version of the Tajmac-USA website was limited in its effectiveness. With only 12-15 pages, the site lacked essential features for both user engagement and visibility. It had outdated images, including those of past employees, and offered minimal product information. Machine categories displayed only images with very little description, making it difficult for potential customers to gather the details they needed. Furthermore, the site had no SEO optimization, which hindered its ability to rank on search engines, reducing overall online visibility.

Solution:
We’ve completely transformed the Tajmac-USA website into a dynamic, information-rich platform designed to better serve our customers. Now, with 41 pages, the website includes detailed product pages for each machine, featuring high-quality images, videos, brochures, and comprehensive technical specifications. We've also incorporated pages highlighting our parent company and its subsidiaries. This upgrade not only improves the user experience with more informative content but also enhances SEO performance. The website is currently undergoing maintenance as we transition hosting providers and upgrade the platform from WordPress with Divi to WordPress with Beaver Builder, ensuring better functionality and flexibility for future updates.

PMTS 2023 Exhibit:
In just a few days, we built an impactful exhibit at the Huntington Convention Center in Cleveland, OH, showcasing two key machines. One was our flagship product, imported from our factory in Zlín, CZ, and the other a rebuilt machine from our Indianapolis branch.

Interactive Machine Catalog:
To the left is a newly developed, interactive machine catalog. It allows users to easily explore our four brands, view detailed machine specifications, and navigate through both online and in-person displays for a seamless experience.

Collateral:

Website Management | Digital Marketing | Product Marketing | Campaign Management | Brand Strategy | Social Media Management | Vendor Management | Tradeshow Execution | Content Creation | Marketing Research | Customer Engagement

Samples Shown (2018-2020)

https://www.kerauno.io/